Preview mode · fixture data only · mutations revert on failure (no DB)
Welcome back, Josh

Morning. Here’s where things stand this week.

Updated 19h ago
Weekly report · This week · 20 Apr 2026
Hilda’s Monday digest · produced 19h ago
Mixed
Revenue
$38k
+6%WoW
Leads
98
+4%WoW
CPA
$29
+3%watch
ROAS
4.0x
-0.2xpaid only
Hilda’s headline
“Paid is still the engine. Meta needs a creative refresh this week before CTR drops further; everything else is on track.”
WinBrand search +6% WoWWatchMeta CTR accelerating declineWatchSecondary SEO term slipped #2 → #5BlockUGC shoot date not locked in
Actions to take

What's on your plate right now

Pulled from the latest approved Quarterly plan and Monthly report. These are the things we’ve agreed on — in priority order.
3 To do
3 In progress