Preview mode · fixture data only · mutations revert on failure (no DB)BUILD f25b2c7 · 2026-04-22 02:58 UTC
G
Google Ads Autopilot · Klaylife

Hilda’s running your Google Ads account.

Awaiting approval· last run 1d ago

Every Monday Hilda reviews last week’s performance, proposes the changes worth making, and flags anything unusual. You approve, she executes.

Spend (7d)
$4,850
-4% vs last week
Conversions (7d)
172
+11% vs last week
Cost / conv
$28.20
-13% vs last week
Changes auto-applied
14
this week
This week’s plan

3 changes to approve

Proposed Monday 20 Apr 2026. Approve what you want, reject what you don’t.
Proposed · 3
Budget
Shift $180/week from "Branded RSA" to "PMax — AU"
Branded RSA is at a $4 CPA (great, but saturated at current volume — impression share 96%). PMax is impression-share-lost-to-budget 34% and converting at $22 CPA. Move the dollars.
Scope: 2 campaigns·Impact: +8-12 conv/week est.·Confidence: High
Creative
Retire 3 RSAs scoring "Below Average" in the Non-Brand ad group
All three have served >21 days with CTR <1%. Replacements are drafted based on the Q2 creative brief.
Scope: 1 ad group · 3 ads·Impact: CTR +0.5pp est.·Confidence: Medium
Keyword
Add 14 negative keywords to "Non-Brand Search"
Eating ~$180/week on irrelevant queries (free samples, diy recipes, gift-card redeem). These don't convert and hurt quality score.
Scope: 1 campaign · 14 negatives·Impact: Wasted spend -$180/week·Confidence: High
Running now · 1
Bid
Capping tCPA on "Product: Serum 01" ad group at $28
Previously uncapped, CPA drifted to $34. Cap restores target efficiency while keeping volume.
Scope: 1 ad group·Impact: CPA stability·Confidence: High
Running
Completed this week · 2
Structure
Split Brand + Non-Brand search into separate campaigns
Per Q2 plan P3 — proper budget isolation. Completed Tuesday.
Scope: Account-wide·Impact: Budget control·Confidence: High
Done
Audience
Added lookalike audience to PMax signals
Customer-match seed list is now 38k — well past the 1k floor. Audience signal added to PMax AU campaign.
Scope: 1 PMax campaign·Impact: Relevance lift·Confidence: Medium
Done
Hilda can run with a light or heavy touch. Change autopilot mode
Anomalies

What looked off this week

Hilda watches performance, spend pacing, disapprovals and policy. She flags the stuff worth looking at.
High
1d ago
+38%
CPC on "Non-Brand" jumped 38% in 24h
From $2.41 avg to $3.33. No bid changes from Hilda. Check for competitor activity or auction heat.
Medium
2d ago
+11pp
Impression share lost (budget) climbed to 34% on "Non-Brand"
Campaign has been budget-capped 4 days running. Related to Action 1 — reallocation fixes this.
Low
3d ago
2 sitelinks disapproved in "PMax — AU"
Policy: "Therapeutic Goods — restricted terms". Sitelinks to /pdps/serum-01 flagged. Landing page copy needs a tweak, then resubmit.
Low
4d ago
Mobile conversion rate 28% below desktop
Consistent with last month. Worth a look at mobile LP speed — LCP is 3.4s on /shop.
Anomaly threshold: 2σ from trailing 4-week baseline. Hilda learns your account over time.