Preview mode · fixture data only · mutations revert on failure (no DB)BUILD f25b2c7 · 2026-04-22 02:58 UTC
Klaylife · Settings
Klaylife — settings
Everything Hilda knows about Klaylife lives here. The more we fill in, the better she writes.
The Q&A that tells Hilda everything about your business.
Brand & proposition
The thing you sell and the reason it exists.
In one sentence, what does Klaylife sell?
What makes you different from the next brand down?
What tone should Hilda never use? Hilda suggested
Customer
Who buys, what they actually want, what they walk away from.
Who is the primary customer — in their words?
What triggers a purchase?
What stops a purchase? Hilda suggested
Commercial
The numbers that matter.
Monthly revenue target?
What's the acceptable CPA ceiling for cold acquisition?
Customer LTV — what have you measured?