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Klaylife — Q2 2026 Plan

Q2 2026·Updated Apr 17, 2026·ApprovedGenerated by Hilda
Approved
Approved on Apr 17, 2026 by Alex Nguyen

Strategy check-in

Where we are against the annual strategy.
Annual plan holds: double brand-led paid while SEO catches up. Q1 proved the brand-search flywheel works; Q2 is about scaling it without losing efficiency, and shoring up SEO defensively so we don't over-rely on paid.

Priority matrix

What this quarter is about — ranked by priority.
high priority
Scale Performance Max
  • ·Lift daily budget 10% WoW if CPA holds
  • ·New asset group every 2 weeks
  • ·Test two new audience signals
Fix the SEO pillar
  • ·Rebuild to competitor parity
  • ·Backlink outreach plan
  • ·Internal link refresh from category pages
medium priority
Meta creative cadence
  • ·One UGC-style creative per week
  • ·Monthly frequency ceiling: 5
  • ·Retire after 6 weeks regardless
Email flow expansion
  • ·Nurture 5 → 8 emails
  • ·Winback sequence refresh
  • ·VIP segment: new early-access flow
low priority
Influencer seeding test
  • ·Seed 20 micro-creators with sample kit
  • ·Track discount-code conversions
  • ·Review at end of Q2

Pivots this quarter

How this quarter departs from or sharpens the annual plan.

From cold acquisition to brand retention

Q1 was heavy on cold prospecting; Q2 shifts focus to retaining + re-engaging the brand-aware audience via email + PMax brand signals.

Lean into Performance Max

PMax is working — doubling down rather than splitting budget across legacy search + shopping campaigns.

Quarter priorities

The numbered work list. Approve, hold, or reject each.
#Pri.PriorityChannelOwner
P1high
Scale PMax budget 10% WoW while holding CPA under $25
Google Ads
Hilda
Approved
P2high
Rebuild pillar page + ship backlink outreach
SEO
Hilda
Approved
P3high
Shift 20% of Meta budget to dedicated retargeting
Meta Ads
Hilda
Approved
P4medium
Extend nurture flow (5 → 8 emails)
Email
Hilda
No decision
P5medium
One UGC-style Meta creative per week
Meta Ads
You + Hilda
No decision
P6medium
Launch VIP early-access flow in Klaviyo
Email
Hilda
No decision
P7low
Seed 20 micro-creators with sample kit
Social
You
No decision
P8low
Test two new PMax audience signals
Google Ads
Hilda
No decision

Build requirements

What has to be produced to execute the priorities.

Landing pages

2 items
Rebuild pillar page to 3,000+ word parity with competitor
Hilda
P2
VIP early-access signup page with Klaviyo hook
Hilda
P6

Creative

2 items
12 UGC-style video ads (one per week)
You + Hilda
P5
6 static retargeting ads for abandoner audience
Hilda
P3

Automations

2 items
3 new nurture emails (positions 6–8)
Hilda
P4
VIP early-access flow (trigger on $500+ LTV)
Hilda
P6

Roadmap

Month-by-month execution plan.
May
Build + validate
  • →Rebuild pillar page
  • →Brief UGC shoot
  • →Ship first 3 nurture emails
June
Scale + test
  • →10% WoW on PMax
  • →Launch retargeting split
  • →Test audience signals
July
Cement + review
  • →VIP flow live
  • →Micro-creator seeding
  • →Q2 retrospective + Q3 plan

Budget

ChannelRoleMonthlyQuarterly
Google AdsProspecting + brand$19,000$57,000
Meta AdsAcquisition + retarget$7,500$22,500
SEOContent + technical$3,200$9,600
EmailNurture + VIP$1,800$5,400
TotalQuarterly committed$31,500$94,500

Success metrics

How we'll know this quarter worked.
MetricBaselineTarget
Blended ROAS3.8x4.5x
PMax CPA$26<$25
Pillar page: organic clicks1,240/mo2,200/mo
Email: overall conversion rate2.1%3.0%
Retention rate (60-day)28%35%