Preview mode · fixture data only · mutations revert on failure (no DB)BUILD f25b2c7 · 2026-04-22 02:58 UTC
Klaylife — Q2 2026 Plan
Q2 2026·Updated Apr 17, 2026·ApprovedGenerated by Hilda
Approved
You approved this on Apr 17, 2026
Strategy check-in
Where we are against the annual strategy.
Annual plan holds: double brand-led paid while SEO catches up. Q1 proved the brand-search flywheel works; Q2 is about scaling it without losing efficiency, and shoring up SEO defensively so we don't over-rely on paid.
Priority matrix
What this quarter is about — ranked by priority.
high priority
Scale Performance Max
- ·Lift daily budget 10% WoW if CPA holds
- ·New asset group every 2 weeks
- ·Test two new audience signals
Fix the SEO pillar
- ·Rebuild to competitor parity
- ·Backlink outreach plan
- ·Internal link refresh from category pages
medium priority
Meta creative cadence
- ·One UGC-style creative per week
- ·Monthly frequency ceiling: 5
- ·Retire after 6 weeks regardless
Email flow expansion
- ·Nurture 5 → 8 emails
- ·Winback sequence refresh
- ·VIP segment: new early-access flow
low priority
Influencer seeding test
- ·Seed 20 micro-creators with sample kit
- ·Track discount-code conversions
- ·Review at end of Q2
Pivots this quarter
How this quarter departs from or sharpens the annual plan.
From cold acquisition to brand retention
Q1 was heavy on cold prospecting; Q2 shifts focus to retaining + re-engaging the brand-aware audience via email + PMax brand signals.
Lean into Performance Max
PMax is working — doubling down rather than splitting budget across legacy search + shopping campaigns.
Quarter priorities
The numbered work list. Approve, hold, or reject each.
Build requirements
What has to be produced to execute the priorities.
Landing pages
2 itemsRebuild pillar page to 3,000+ word parity with competitor
Hilda
P2
VIP early-access signup page with Klaviyo hook
Hilda
P6
Creative
2 items12 UGC-style video ads (one per week)
You + Hilda
P5
6 static retargeting ads for abandoner audience
Hilda
P3
Automations
2 items3 new nurture emails (positions 6–8)
Hilda
P4
VIP early-access flow (trigger on $500+ LTV)
Hilda
P6
Roadmap
Month-by-month execution plan.
May
Build + validate
- →Rebuild pillar page
- →Brief UGC shoot
- →Ship first 3 nurture emails
June
Scale + test
- →10% WoW on PMax
- →Launch retargeting split
- →Test audience signals
July
Cement + review
- →VIP flow live
- →Micro-creator seeding
- →Q2 retrospective + Q3 plan
Budget
Success metrics
How we'll know this quarter worked.